Group Press BRANDING SERVICES CAN HELP YOU DO MORE TO LEVERAGE YOUR ASSETS

Your brand will be more powerful when it is differentiated based on what your customers define as ideal and when you improve your brand strategy using the three key tools common to all great brands…

YOUR TARGET

Your ideal customer more clearly defined (demographics – psychographics), more understanding of their views.

YOUR PRODUCT AND SERVICE OFFER

Focused upon what matters most in your category; what is their real desire, need or pain … Adjust your product or service to deliver more of what is wanted.

YOUR PROMISE

What do they need to know right now to decide on your product or solution? Use the attributes which drive purchase choice. Then you can deliver your brand strategy persuasively (your brand proof points are true) and cross functionally (in all places customers will meet your brand) and with an emotional component (so they feel your service commitment and expertise) and customers will be persuaded to buy or stay with your brand… They will just have that “feeling” you are the right fit for them

Branding must answer the high

calling of being both memorable and unique to your business or individual venture. It is what makes you, you. It is the single most important design item we create in the entire design process. It is also very often one of the most time consuming things we do as graphic designers.

When we create your branding and identity we ask some basic questions which we answer as we create your branding. Here are some things you need to think about when you prepare to have us create your branding:

We have had the pleasure of creating branding for countless businesses and business types. If you are interested in seeing our work in action

Facilitate Brand Workshop

We meet with you to come to an understanding on what your brand is and also to learn more about your organization, at the end of this session, we will have collected key internal perceptions that will shape your brand’s identity.

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Perform Market Research

We do intensive market research about your business (domestic & international) to come with understanding your business and competitors and what’s the best for you

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Develop Creative Approaches

We summarize our findings in a creative brief for your approval. When finalized, our creative design and messaging teams go to work. We prepare a minimum of three different creative directions for you to evaluate.

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Implementation and delivery

After you’ve selected your creative direction, we deliver a brand visual identity and messaging guide to facilitate brand roll-out in all your communications materials.

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Get in touch with US

We welcome you to contact us for more information
about any of our services.

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