Your ideal customer more clearly defined (demographics – psychographics), more understanding of their views.
YOUR PRODUCT AND SERVICE OFFER
Focused upon what matters most in your category; what is their real desire, need or pain … Adjust your product or service to deliver more of what is wanted.
What do they need to know right now to decide on your product or solution? Use the attributes which drive purchase choice. Then you can deliver your brand strategy persuasively (your brand proof points are true) and cross functionally (in all places customers will meet your brand) and with an emotional component (so they feel your service commitment and expertise) and customers will be persuaded to buy or stay with your brand… They will just have that “feeling” you are the right fit for them
Facilitate Brand Workshop
We meet with you to come to an understanding on what your brand is and also to learn more about your organization, at the end of this session, we will have collected key internal perceptions that will shape your brand’s identity.
Perform Market Research
We do intensive market research about your business (domestic & international) to come with understanding your business and competitors and what’s the best for you
Develop Creative Approaches
We summarize our findings in a creative brief for your approval. When finalized, our creative design and messaging teams go to work. We prepare a minimum of three different creative directions for you to evaluate.
Implementation and delivery
After you’ve selected your creative direction, we deliver a brand visual identity and messaging guide to facilitate brand roll-out in all your communications materials.